— Webinar Recording —
Originally Presented: September 18, 2012 by T. Carter Ross, Director of Communications for NAPA and Carrie Herrera, Marketing/Public Relations Representative for L.L. Pelling
Learn more about how your company can add social media to its communications plan. Even if you don't already use Facebook, Twitter, and other social media channels in your private life, they can be helpful channels for communicating with your customers, regulators, workforce, and local community. NAPA member L.L. Pelling Co. Inc. of Iowa, winner of the 2011 NAPA Web Site Award, will be highlighted as a case study of how an asphalt company can put social media to use.
Webinar attendees will hear about:
TRT: 49 minutes
- What social media channels are and are not
- How DOTs, other asphalt companies, the APA, and NAPA are using social media
- Ways to put social media into use
This product is non-refundable. It will be downloadable to your computer immediately after you place the order and submit payment.